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Malik Writes

Malik Writes

Malik Gonzalez's personal blog and portfolio, where storytelling meets brand clarity, empowering creators and small businesses through thoughtful marketing.

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I Had to Lower My Reading Goal to Enjoy Reading Again

February 17, 2026 by Malik

Hear me out on this reading goal thing.

Two years ago, I set a goal to read 36 books.

I fell off completely. Didn’t even finish the year reading.

This year, I told myself I’d be more “realistic.”
I set the goal to 24 books.

I fell off AGAIN.

And this time, I started doing something embarrassing.

I was looking for my “shortest books” on Goodreads. All because I wanted to say I hit my goal.

I started skimming books I didn’t care about. Treating pages like obstacles instead of invitations.

All so I could check a box.

That’s when it finally clicked.

I’m spending money on books I’m not reading. I’ve got last year’s unread pile and this year’s unread pile. And I’m stressed about a goal that’s supposed to be fun.

Somewhere along the way, reading stopped being reading. It became performative.

So I tried something different.

I set my goal to one book a month for the rest of the year.
Only twelve books.

That’s it.

And something strange happened.

With almost no pressure, I read five books in two months.

Not because I am disciplined.
Not because I optimized my routine.
But because I actually wanted to read again.

Here’s the part that messed with my head.

If your goal is one book and you read five, you’re at 500% of your goal. That feels incredible.

But if your goal is ten books and you read five? You’re at 50%.

It’s the same amount of reading. Completely different emotional experience.

One feels like momentum. The other feels like failure.

That’s when I realized most goals don’t measure reality. They shape how we feel about reality.

And feeling behind is one of the fastest ways to stop doing the thing you say you care about.

So yeah this is what I’m doing in 2027.

Setting the bar stupid low.

Not because I’m lazy.
Not because I don’t value reading.
But because I want to enjoy it again.

Books aren’t a checklist. They’re conversations. And conversations die the moment you rush through them to say you had them.

If reading has started to feel heavy, maybe it’s not because you don’t love books anymore.

Maybe your goal is just too loud.

Try lowering it. See what happens when the pressure disappears.

You will be surprised by how much you read when you stop trying to prove that you read.

Filed Under: storytelling

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This is where I think out loud.

I’m Malik. Writer, designer, and chronic dot connector. I write about storytelling, personal branding, creative work, and occasionally whatever I’ve just become obsessed with.

The throughline is always the same though. The story beneath the surface.

Pull up a chair with your matcha.

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I was using AI to make my writing sound like the v I was using AI to make my writing sound like the version of me I thought people wanted to see.

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New blog post is up. Link in bio.
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I haven't been feeling like an artist for a few months now. I've been on survival mode focusing on business and stopped having fun with the work I do.

This morning I thought back to Julia Cameron’s The Artist’s Way where she says to go on a once a week solo expedition to do something that fires up your imagination or simply brings you joy.

For me today is being at one of my favorite coffee shops @sweettweetsbakeryep and have my iced vanilla matcha, portable keyboard and iPad to write for my Substack.

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If you were to be your artist self for the week, who would you show up as?
I had to lower my reading goal to actually enjoy r I had to lower my reading goal to actually enjoy reading again.

I went from skimming books just to hit a number, to actually loving the process again by setting the bar "stupid low."

​Turns out, when you stop trying to prove you read, you actually read more.

​Full breakdown of the strategy on Substack today. Link in bio! 

​#reading #books #mindset #Substack
I stopped trying to write for an imaginary audienc I stopped trying to write for an imaginary audience.

And my work finally started sounding like me.

Write for yourself first.

The audience comes later.

Read the full post on my Substack. Link in bio.
This arctic freeze was cold. I live in a studio ap This arctic freeze was cold. I live in a studio apartment, and my little heater did what it could.

I bought a few books, picturing myself warm and cozy with hot tea. That didn’t happen. I ended up writing.

I started watching a non-fiction writing course I bought, and one of the exercises sparked something. I thought, I want to post this somewhere.

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I went from planning to finish a book to starting a Substack.

If you’re curious about what I wrote while filming this, the link is in my bio.
This saturday (Jan/31st) grab your favorite book, This saturday (Jan/31st) grab your favorite book, get a warm cup of coffee (or matcha lol) and catch up on the book you've been working on.

We'll be reading from 10 to 11 and then from 11 to 12 we'll be mingling and joining @borderartistsociety in junk journaling!

We'll be at @alienbrew830 located at 486 Concho St

DM if you have any questions.

See y'all this Saturday!
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