• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Top Menu Social Icons

    • Email
    • Instagram
    • LinkedIn
    • Substack
    • Threads
Malik Writes

Malik Writes

Malik Gonzalez's personal blog and portfolio, where storytelling meets brand clarity, empowering creators and small businesses through thoughtful marketing.

  • Home

Don’t write for an imaginary audience before writing for yourself

February 17, 2026 by Malik

I struggle with calling myself a writer.

I am not a formal writer. I am not an academic one either. Even though I’m starting master’s program I’m starting soon, I hesitate to call myself a “writer”

But I love writing.

I love thinking on paper and screens. Writing helps me clarify what I am actually thinking. Most of the time, I am not writing to anyone. I am writing with myself.

Marcus Aurelius did this in Meditations. He was not writing for publication. He was thinking, and the work survived.

Even now, as I write this, I am not imagining readers. I am translating what is in my head onto the screen. The audience comes later, if at all.

Rick Rubin puts it simply:

“ The audience comes last. I’m not making it for them. I’m making it for me. ”

That is how I work.

The first draft is for me. No pressure. No performance. Simply clarity.

Only in the editing do I think about my one true fan. The single person who might need to hear this. That shift helps without turning the work into something hollow. I am not writing for an imaginary audience that may never show up.

That is what the title means.

Do not write for an imaginary audience before writing for yourself.
Write for yourself first.

There are exceptions. If you know exactly who you are speaking to, and you know what they need and why, then write to them . That is not imaginary. That is intentional.

This applies to more than writing. Video. Design. Music. Any form of making.

Create from clarity first. Then let others follow.

The real reason I care about this is simple. I want people thinking more.

Not optimizing. Not performing. Not outsourcing their thoughts.

Writing is not about sounding smart. It is about knowing what you think before asking anyone else to care.

Filed Under: writing

← Previous Post
I Was Paralyzed by the Blank Page… Until a Friend Showed Me a Way Forward
Next Post →
I Had to Lower My Reading Goal to Enjoy Reading Again

You may also like

The Free Tool I Use to Format and Preview Every LinkedIn Post Before I Hit Publish
How I Was Using AI Wrong (And Maybe You Are Too)
I Was Paralyzed by the Blank Page… Until a Friend Showed Me a Way Forward

Primary Sidebar

About Meh

This is where I think out loud.

I’m Malik. Writer, designer, and chronic dot connector. I write about storytelling, personal branding, creative work, and occasionally whatever I’ve just become obsessed with.

The throughline is always the same though. The story beneath the surface.

Pull up a chair with your matcha.

Instagram

maliktells

I was using AI to make my writing sound like the v I was using AI to make my writing sound like the version of me I thought people wanted to see.

And I told myself it was fine because I wrote it first.

But then I started thinking about photographers. Nobody complains when a camera does the heavy lifting. 

So why are we so up in arms about writers using AI?

There's a line though. And once I figured out where it was, it changed how I write completely.

New blog post is up. Link in bio.
I'm on my "artist date" where I'm out solo to cont I'm on my "artist date" where I'm out solo to continue building a relationship with my "artist self."

I haven't been feeling like an artist for a few months now. I've been on survival mode focusing on business and stopped having fun with the work I do.

This morning I thought back to Julia Cameron’s The Artist’s Way where she says to go on a once a week solo expedition to do something that fires up your imagination or simply brings you joy.

For me today is being at one of my favorite coffee shops @sweettweetsbakeryep and have my iced vanilla matcha, portable keyboard and iPad to write for my Substack.

It feels good showing up the version of me I want to be today. Which btw if you want to take a peek at my writing, check out my Substack, link is in bio.

If you were to be your artist self for the week, who would you show up as?
I had to lower my reading goal to actually enjoy r I had to lower my reading goal to actually enjoy reading again.

I went from skimming books just to hit a number, to actually loving the process again by setting the bar "stupid low."

​Turns out, when you stop trying to prove you read, you actually read more.

​Full breakdown of the strategy on Substack today. Link in bio! 

​#reading #books #mindset #Substack
I stopped trying to write for an imaginary audienc I stopped trying to write for an imaginary audience.

And my work finally started sounding like me.

Write for yourself first.

The audience comes later.

Read the full post on my Substack. Link in bio.
This arctic freeze was cold. I live in a studio ap This arctic freeze was cold. I live in a studio apartment, and my little heater did what it could.

I bought a few books, picturing myself warm and cozy with hot tea. That didn’t happen. I ended up writing.

I started watching a non-fiction writing course I bought, and one of the exercises sparked something. I thought, I want to post this somewhere.

I started on Instagram. I wrote about my time in New York back in 2019, practicing present tense. I did it a little too well, people thought I was there when I posted it.

Then I rewrote a longer version and realized it was too long. Too long for Threads. Already on Instagram. Not right for LinkedIn. I didn’t want to start a blog.

A friend suggested Substack. I couldn’t believe I didn’t think of it sooner. I started one two years ago and never used it. Now I finally have a place for my writing, my thoughts, and the things I’m interested in.

I went from planning to finish a book to starting a Substack.

If you’re curious about what I wrote while filming this, the link is in my bio.
This saturday (Jan/31st) grab your favorite book, This saturday (Jan/31st) grab your favorite book, get a warm cup of coffee (or matcha lol) and catch up on the book you've been working on.

We'll be reading from 10 to 11 and then from 11 to 12 we'll be mingling and joining @borderartistsociety in junk journaling!

We'll be at @alienbrew830 located at 486 Concho St

DM if you have any questions.

See y'all this Saturday!
Follow on Instagram

Footer

Check Out Our Substack

Wisdom Debt

Stay in Touch

Be the first to hear about our new post and get exclusive content.

  • Email
  • Instagram
  • LinkedIn
  • Substack
  • Threads

Copyright © 2026 ·Private Policy

Marley Theme by Code + Coconut