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Malik Writes

Malik Writes

Malik Gonzalez's personal blog and portfolio, where storytelling meets brand clarity, empowering creators and small businesses through thoughtful marketing.

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Malik

This Might Be My Thing

March 18, 2026 by Malik Leave a Comment

I almost talked myself out of this. I’ve been building my personal brand for a while now. It’s shifted more than a couple of times but that’s as many as I’m willing to admit. But somewhere in the middle of strategizing my current direction it started feeling a little stale. Slow. Not as fun as…

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The Free Tool I Use to Format and Preview Every LinkedIn Post Before I Hit Publish

March 9, 2026 by Malik Leave a Comment

I’ve been posting on LinkedIn consistently for a while now, and one of the quiet problems nobody really talks about is the formatting. You write something. It looks clean in your notes app or in a Google Doc. You paste it into LinkedIn and suddenly everything is a wall of text. The bolded texts changes…

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How I Was Using AI Wrong (And Maybe You Are Too)

March 1, 2026 by Malik

What’s more important? To sound like you or the version of you that you think people want to see? This is an age old question if you think about it. We’ve always had to choose this. For example, when you want to impress a girl do you think “let me be 100% me” or do…

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I Had to Lower My Reading Goal to Enjoy Reading Again

February 17, 2026 by Malik

Hear me out on this reading goal thing. Two years ago, I set a goal to read 36 books. I fell off completely. Didn’t even finish the year reading. This year, I told myself I’d be more “realistic.”I set the goal to 24 books. I fell off AGAIN. And this time, I started doing something embarrassing….

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Don’t write for an imaginary audience before writing for yourself

February 17, 2026 by Malik

I struggle with calling myself a writer. I am not a formal writer. I am not an academic one either. Even though I’m starting master’s program I’m starting soon, I hesitate to call myself a “writer” But I love writing. I love thinking on paper and screens. Writing helps me clarify what I am actually…

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I Was Paralyzed by the Blank Page… Until a Friend Showed Me a Way Forward

February 17, 2026 by Malik

I would sit and stare at the blank page, my cursor blinking at me with no end. Will it be good? Who’s going to read it? Why would they care? These thoughts stopped me every time. I’d open my laptop with the best intentions, crack my knuckles, and then… nothing. The white screen always won,…

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Why My Teaching Background Made Me a Worse Writer (And How I’m Learning to Unlearn)

February 17, 2026 by Malik

I used to be a teacher. For two years, I was trained to speak only on what I knew. To source it. To back it up. To be sure. Every lesson plan required citations. Every claim needed evidence. If a student asked a question I couldn’t answer with absolute certainty, I learned to say “Let…

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Welcome to New York

February 17, 2026 by Malik

As I grab my bag from the overhead I hear, “we have arrived at JFK, welcome to New York.” Words I never thought I would hear in my life. I come from a small town with a population of about 23K. I would’ve been lucky just to leave the city, let alone Texas. New York…

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You Don’t Have to Pick Just One niche

February 17, 2026 by Malik

You Don’t Have to Pick Just One “So what do you do?” One of the storytelling group members asked me this, and I had a loooong pause. Not because I don’t do anything. Because I do too many things. I’m a writer who doesn’t want to be an author. A graphic designer with a bachelor’s…

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The Pot Paradox: Why You Must Change Before Your Environment Can

February 17, 2026 by Malik

Everyone talks about how we’re like plants: we can only grow as big as our pot allows. Change your environment, they say, and you’ll change yourself. Move to a new city. Find better friends. Get into different rooms where opportunity lives. It’s compelling advice. And it’s not wrong. But there’s something crucial they miss. To…

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About Meh

This is where I think out loud.

I’m Malik. Writer, designer, and chronic dot connector. I write about storytelling, personal branding, creative work, and occasionally whatever I’ve just become obsessed with.

The throughline is always the same though. The story beneath the surface.

Pull up a chair with your matcha.

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maliktells

I was using AI to make my writing sound like the v I was using AI to make my writing sound like the version of me I thought people wanted to see.

And I told myself it was fine because I wrote it first.

But then I started thinking about photographers. Nobody complains when a camera does the heavy lifting. 

So why are we so up in arms about writers using AI?

There's a line though. And once I figured out where it was, it changed how I write completely.

New blog post is up. Link in bio.
I'm on my "artist date" where I'm out solo to cont I'm on my "artist date" where I'm out solo to continue building a relationship with my "artist self."

I haven't been feeling like an artist for a few months now. I've been on survival mode focusing on business and stopped having fun with the work I do.

This morning I thought back to Julia Cameron’s The Artist’s Way where she says to go on a once a week solo expedition to do something that fires up your imagination or simply brings you joy.

For me today is being at one of my favorite coffee shops @sweettweetsbakeryep and have my iced vanilla matcha, portable keyboard and iPad to write for my Substack.

It feels good showing up the version of me I want to be today. Which btw if you want to take a peek at my writing, check out my Substack, link is in bio.

If you were to be your artist self for the week, who would you show up as?
I had to lower my reading goal to actually enjoy r I had to lower my reading goal to actually enjoy reading again.

I went from skimming books just to hit a number, to actually loving the process again by setting the bar "stupid low."

​Turns out, when you stop trying to prove you read, you actually read more.

​Full breakdown of the strategy on Substack today. Link in bio! 

​#reading #books #mindset #Substack
I stopped trying to write for an imaginary audienc I stopped trying to write for an imaginary audience.

And my work finally started sounding like me.

Write for yourself first.

The audience comes later.

Read the full post on my Substack. Link in bio.
This arctic freeze was cold. I live in a studio ap This arctic freeze was cold. I live in a studio apartment, and my little heater did what it could.

I bought a few books, picturing myself warm and cozy with hot tea. That didn’t happen. I ended up writing.

I started watching a non-fiction writing course I bought, and one of the exercises sparked something. I thought, I want to post this somewhere.

I started on Instagram. I wrote about my time in New York back in 2019, practicing present tense. I did it a little too well, people thought I was there when I posted it.

Then I rewrote a longer version and realized it was too long. Too long for Threads. Already on Instagram. Not right for LinkedIn. I didn’t want to start a blog.

A friend suggested Substack. I couldn’t believe I didn’t think of it sooner. I started one two years ago and never used it. Now I finally have a place for my writing, my thoughts, and the things I’m interested in.

I went from planning to finish a book to starting a Substack.

If you’re curious about what I wrote while filming this, the link is in my bio.
This saturday (Jan/31st) grab your favorite book, This saturday (Jan/31st) grab your favorite book, get a warm cup of coffee (or matcha lol) and catch up on the book you've been working on.

We'll be reading from 10 to 11 and then from 11 to 12 we'll be mingling and joining @borderartistsociety in junk journaling!

We'll be at @alienbrew830 located at 486 Concho St

DM if you have any questions.

See y'all this Saturday!
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